A search engine is a software program available through the Internet that searches documents and files for keywords and returns the results of any files containing those keywords. Today, there are thousands of different search engines available on the Internet, each with their own abilities and features. The first search engine ever developed is considered Archie, which was used to search for FTP files. Today, the most popular and well-known search engine is Google. Other popular search engines include AOL, Ask.com, Baidu, Bing and Yahoo.
For users, a search engine is accessed through a browser on their computer, smartphone, tablet, or
Because large search engines contain millions and sometimes billions of pages, many search engines not only just search the pages but also display the results depending upon their importance. This importance is commonly determined by using various algorithms. A Web crawler, sometimes called a spider, is an Internet bot that systematically browses the pages on World Wide Web and indexes their contents.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a
web page in a web search engine's results—often referred to as "natural", "organic", or "earned" results.
your web site visitors won't wait! According to a number of studies, slow web sites and difficult navigation are the most popular complaints of web users today.
What are your customers searching for? Answering this question should should be the first step of any effective web marketing effort . Keyword analysis is the process of analyzing the keywords or search phrasesthat bring visitors to your website through organic and paid search. As such,keyword analysis is the starting point and cornerstone of search marketing campaigns.
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service . Acompetitive analysis is a critical part of your company marketing plan.
Today submission of websites to web directories is considered a common SEO (search engine optimization) technique to get back-links for the submitted website.
Search engine submission is the process of notifying search engines of the existence of website content so that they include the site in their indices and search results.
Link popularity refers to the number of backlinks (incoming links) that point to a given website. Link popularity is a term that refers to how many other links point towards a particular website.
Your website’s very reason for being is to attract visitors and, more specifically, to help you achieve the objectives you have set (sales, quotes, contact requests, newsletter subscriptions, etc.). But how can you ascertain whether your site is really working? By analysing your SEO traffic.
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